AI: Big Boon or Bad Bane?

Nainika Patwari
Marketing in the Age of Digital
1 min readApr 9, 2022

Why can’t cars fly? Isn’t there a machine that can clean my room? Is it possible for this graph to draw itself? Yes! They can, there is, and it’s possible.

From being a far-fetched, unimaginable concept 3 decades ago to being integrated into our everyday lives so seamlessly, artificial intelligence has come a long way. While there are beneficial and detrimental traits to it, as long as our goals are fully aligned with artificial intelligence, destructive productivity can be entirely prevented. As AI is rapidly being adopted as mainstream technology in society, here are some intriguing insights!

Marketers are already taking advantage of AI to engage consumers, and some of the most common ways are through search engines, image recognition, email personalisation, product pricing, and now augmented reality. AI is used in more industries than we think, and is continuing to grow into a mammoth technological advancement.

“Predicting the future isn’t magic, it’s artificial intelligence” — Dave Waters. It’s time to deep dive into the future!

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Nainika Patwari
Marketing in the Age of Digital

Freelance author, part-time photography enthusiast and full-time learner. Let’s live a little!