AI is Changing the Entire Market
In recent years, I believe you have always seen the news about artificial intelligence on TV or mobile phones. For many people, artificial intelligence is a mystery surrounded by buzzwords. Ironically, even though the report exaggerates what AI can do in the next few years, today, people’s understanding of how AI is used in marketing is often misunderstood. First, what is artificial intelligence? It is used to describe a group of unique but related technologies that can simulate human capabilities.
AI is everywhere
Have you ever bought a product recommended by Amazon? Have you asked Alexa about the weather tomorrow? Have you turned on your phone using the facial recognition system? I think the answer is yes. From banking, retail to agriculture and manufacturing, artificial intelligence has been affected in many industries. In the field of healthcare, artificial intelligence is used to identify (and in some cases even predict) diseases, thereby helping healthcare providers and their patients make better treatment and lifestyle decisions. In some ways, AI’s work efficiency has surpassed human experts. So, frankly, artificial intelligence is deeply embedded in your daily life, and it is everywhere.
Misunderstanding
More and more people have accepted AI right now. But there are still many Marketers who choose not to use this technology. Many misunderstandings made them make the wrong choice. First of all, many marketers do not use the technology required by AI, but in fact, you already have everything you need. Using AI does not mean programming AI, just like you may not fully understand the scientific principles of how microwave ovens work. But this does not stop you from using it for cooking.
Some people refuse to use AI because they think AI will take away their jobs. It should be noted that AI is only an auxiliary tool; it does not have the function of self-learning, at least for now. Suppose you have 1 million customer reviews. No one may read them all, so you will use AI to understand emotions and classify comments as positive, neutral, or negative. AI work will accelerate your work efficiency and have a substantial positive impact on your work.
Conclusion
The emergence of AI has changed the laws of the traditional market, and the improvement of work efficiency helps marketers to focus their work on a more humane field and establish a closer relationship with customers. At the same time, artificial intelligence is changing consumer behavior. Understanding and using AI is an essential skill as a modern marketer.
