All About Digital Marketing

Don’t underestimate the power of email

Email is the most popular communication for digital marketers. Email marketing allows you to regularly stay in touch with customers and website visitors. Proven buyers also appreciate being kept up-to-date with the latest products and promos. Studies show it costs five times more to acquire a new customer compared to retaining an existing customer. Open rate on emails is significantly higher than other platforms and is an effective way to connect with your consumers. Benefits to email marketing are that it is inexpensive, owned channel, and personalization can be automated.

Engaging Content goes a long way

Viewers retain 60% of what they see but only 20% of what they read. It is important to create engaging content that has the ability to instantly capture the attention of your audience. Based on all the advertisements we receive everyday, it is important to create content that viewers will remember.

Customer Satisfaction above all

If a customer has a positive experience with your company, they’ll tell 15 people about it, on average. The best way to gain loyal customers is to keep your present customers happy. Consumers are able to share their experiences through word of mouth, which can either be positive or negative for a company.

Blogs and their visuals

Blogs with more visual appeals and images attracts 94% more page views. I was able to learn this one first hand! It is crucial to not only create engaging content through words, but more importantly, through visuals. Since our attention span is shorter than a goldfish, it is important to create content that your audience will be instantly drawn to.

The power Social Media has

Social Media can be a customer service tool, can build brand awareness, and can make brands more accountable. Using social media consistently can increase brand buzz and customer interaction rates.