An Era of Email Enigmas
Published in
Apr 3, 2022
According to a study by McKinsey & Company, email marketing is 40 times more effective than social media. Given the hype and growth rate of social media engagement, this sounds like an enigma, right? Well, it’s time to bust some myths!
“Email has an ability many channels don’t: creating valuable, personal touches — at scale”- David Newman.
So, let’s jump right back into that inbox, draft emails to all the people we’ve been eager to hear back from on Instagram, Facebook, LinkedIn and more, and take a shot at monetising the traditional way with emails!
