An infographic to show you the role of AR technology in the business world

Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

I n addition to augmented reality, there are the following popular technologies:

• Augmented reality (AR) — designed to add digital elements over real-world views with limited interaction.
• Virtual reality (VR) — immersive experiences helping to isolate users from the real world, usually via a headset device and headphones designed for such activities.
• Mixed reality (MR) — combining AR and VR elements so that digital objects can interact with the real world, means businesses can design elements anchored within a real environment.
• Extended reality (XR) — covering all types of technologies that enhance our senses, including the three types previously mentioned.

And how should AR technology be used in the business world? This infographic below will explain everything.

In conclusion, AR technology, as one of the representatives of the current digital media progress, still has a lot of room for development. At the same time, we should also pay attention to the power of the integrated use of multiple technologies and choose the right tools for different business needs so as to maximize the value of marketing as well as business.