Analysis of IKEA UX experience

• UX stands for User experience design. “It is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.” In E-commerce world it is very important to create a great UX design, thus a clear, simple, and direct using experience through a analytical and technical way.

This is the very first page when you reach IKEA, it gives you the choice to choose your country and laguage, then led you directly to the website in your region, unlike a lot of websites have only seperate websites for different countries and it is very confusing.

The main page is very simple and clear with different purposes that you might have including needs other than shopping: Customer Service, IKEA Family, IKEA for Business, IKEA Planning Tools, Track My Order, Find a Location and Credit card.

Then they organize their products into very specific categories that are easy to find different needs.

This is an example when I searched for sofa, it gives us the choice to decide what products comes first and we can narrow products down by price, color…

What’s more every product comes out with a very high-quality picture and rates.

When you choose a product that you are interested in their are choices of options of the details of the product itself that you might like, despite than this they have recommendations of other products from the same series, or similar styles or products that should buy along with it.

Then for any other needs customer might want can go to the bottom of the website.

In conclusion, the UX design of IKEA is very useful with very clear purpose. It is user centered and a pleasure to use. However it is not design innovativly, just classic and basic. It reflected the personality of the brand it self as simple and clear. Their website is kind of lack of aesthetics and boring as being very simple and clear, however the content is convincing with strong details.