Are there other options?

Kaida Qiu
Marketing in the Age of Digital
2 min readMar 21, 2021
Photo by Brett Jordan on Unsplash

I believe that everyone will often use Facebook in their daily lives. Even if you’re like me, only signed up for a Facebook account, you will eventually find other software used in this company many relationships. That’s definitely scary, and that means when you’re doing something on mobile. They all know exactly what you’re doing. Other tech giants like Apple, Google, and Amazon. You can even feel that these four companies are everywhere in life. On the plus side, these companies make a remarkable contribution to employment and the economy. But let’s see when these companies monopolize, and what kind of bad impact?

For example, when a company becomes the largest online retailer and the leading e-commerce market, in this case the company can use its platform to collect user data. Discover the hot selling products on the platform in time, and provide similar low-priced products to compete. At the same time, there is a certain search engine that I have used, which is a local monopoly company. When I was using this website to search for hospitals, the first thing that appeared was not a regular hospital, but a hospital that received advertising fees. The hospital that emerged only achieved low-level business execution. Large companies can even analyze potential collisions in the application market in real time by acquiring data analysis companies. Once discovered, the competitors can be suppressed through strategic acquisitions and malicious plagiarism. Large companies use their advantageous competitive position to demand concessions and stipulations from their competitors. These methods are impossible in a competitive market, such as Apple’s App Store’s high fees, and Amazon’s bid for millions of small businesses. Three-party sellers charge.

Antitrust is important to the prosperity of small businesses, entrepreneurship and innovation, competitive business practices, and democracy. Especially during the COVID-19 period, many small companies have been closed down due to economic setbacks, but the dominant position of large companies has been promoted and stabilized. So what do you think, should this monopoly status be broken or should these big companies bring a better user experience?

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