Art For Action: Net-A-Porter

The creative power to bring people together and support vital work and research during pandemic.

The fashion industry will likely involve in light of the crisis and navigate the next normal. Net-A-Porter is the world’s leading online luxury fashion retailer, with more than 800 of the world’s most coveted designer brands and 200 specialist beauty brands. The company delivered not only a wide range of brands but also creative content through its website, shopping app, and the world of PORTER, with worldwide shipping over 170 countries and 24/7 customer care. How this pioneer of innovation response to the pandemic?

Protect

First and foremost, Net-A-Porter focused on employee safety to ensure the regular operation of the business. At the beginning of the pandemic, NAP temporarily closed their distribution centers to ensure employees’ safety and wellness. This act was embraced by its millions of followers, in terms of putting employees’ safety at first.

Recover

During the temporary closure, NAP’s same-day-delivery vans didn't lie idle, instead, joined Emergency Shelf-Stable Meal Drive. They delivered 140,000 critical food packages to vulnerable people across NYC over the weekend. Accelerating investments to enhance its digital presence and shift customers’ loyalty to another level.

Net-A-Porter also partner with Gabriela Hearst to launch its Bags Of Purpose sale for a limited two-week period from June 29⁠–July 12. They took a new initiative to support Save the Children’s global relief efforts in the fight against COVID-19. Twenty percent of profits donated to Save the Children’s global Coronavirus Response Fund.

During the pandemic, millions of children can not go to school and families lost their income sources. Net-A-Porter put themself in a position to help, collaborated with a number of charities. They raised their voice on social media with authentic ways to build connections with employees, resonate with customers, and forge their communities. That’s why I believe each one of us should in a position to help, we must do so.