At the dawn of the electrification, comes the last hurrah of the internal combustion.
With ever-tightening environmental emissions for road-going vehicles, more and more company chooses to go down the route of developing fully battery-powered or hybrid cars. But for many die heart automotive fans out there, there is nothing that can compare with a nice sounding, mechanical internal combustion engine. So, just before the dawn of the electric age, one automotive company decided to pay homage to the all mighty internal combustion engine by releasing their last hurrah to the world. The Aston Martin Valkyrie
A collaboration with the world-renowned engine manufacturer Cosworth a naturally aspirated V12 that revs up to 11,100 RPM, and chassis designed by F1 engineering genius Adrian Newey. It is safe to say there will be nothing like this that will ever be produced before or after Valkyrie. I promise that just hearing the sound along will give you goosebumps.
And if anyone thinks this already off-the-chart hypercar is not enough to satisfy their need for the adrenaline rush, there is an even more extreme, racetrack-only version called Valkyrie AMR PRO that will tick all the boxes.
What engaged me with this? Pull or Push storytelling?
The video with great editing and cinematography has attracted me to watch and want to find out more about this product. I will say it is pull-type storytelling, the introduction video has no voiceover no complex visual effect, just pure V12 sing. The information displayed in the video is short and effective with clear goals and makes the viewer know the information quickly and unforgettably.
Did the video fit the brand’s overall brand story?
Absolutely yes! Aston Martin is known for making luxury and over-the-top road cars. This is a great display of the brand and what is capable of doing/manufacturing.
Is this shareable content?
With its high revving 6.5 liter V12, maybe not be the best idea to share it with EPA or Greta Thunberg, jokes aside for all the others out there, all of the content that Aston Martin has created about the valkyrie is highly shareable.
