Bare Snacks Marketing Campaign
Inspired by simplicity, Bare Snacks’ aim is to provide crunchy apple snacks that give consumers a unique experience. The objective of establishing Bare Snacks was to ensure that the Washington population enjoys apples grown on family farms even after harvest. To achieve this, Bare Snacks conceived the idea of slicing and baking apples into crunchy snacks. Since inception, the company has projected evident dominance in the market, to the extent of competing with top global snack brands. Notably, the global demand for baked snacks is high, which validates the establishment of Bare Snacks. Although Bare Snacks is largely based on the U.S markets, the company has established strong dominance through digital marketing. In essence, Bare Snacks utilizes contemporary marketing approaches that resonate well with its target audience.
Intended Action From The Target Audience and How The Company Gets Them To Do It
Bare Snacks has consistently sought to be the leading brand in the baking sector amidst the stiff competition. The company has managed to produce unique products that command a strong demand in the market. It is however notable that there are other strong brands in existence, which means Bare Snacks must utilize the best strategies to maintain a competitive advantage. Digital marketing has played a major role in putting Bare Snacks in the limelight and increasing the number of clients. The digital marketing campaign the company runs is entirely based on promoting its products and broadening the client base.
The intended action from the target audience is to exhibit positive response by placing orders and endorsing Bare Snacks products. The current campaign has played a major role in creating brand awareness and increasing sales of the various products that the company produces. Although the company is largely known for Apple Snacks, there are other products listed on their platforms. To achieve the intended customer response, the company shares adequate information on its digital platforms, whereby interested individuals can place their orders based on their preferences. In this case, Bare Snacks has majored in content marketing aimed at providing descriptive information that can subsequently spark customers’ action to either purchase or make referrals that can generate sales leads.
Platforms Used and Content Created
Bare Snacks’ success is so far attributed to the immense marketing through content creation and publishing. The company is keen on informing prospective buyers about the various products it provides. Notably, the company has a strategic approach of delivering specific messages to consumers which in return converts into sales.
The official Bare Snacks website features a blend of different types of content meant to market the brand. For example, there are donut pictures published on the website to create a positive appeal to prospective buyers. In addition, the website features descriptive content aimed at informing prospective buyers on what to expect once they purchase Bare Snacks. It is also notable that the company has a Facebook profile, through which potential customers can access information regarding various products. Social media is, in this case, seen as an effective marketing tool that assists in reaching out to a vast population of consumers globally. Therefore, it is strategic for the company to utilize social platforms in attracting customers and making sales.
Digital Marketing Campaign and Shortcomings
Bare Snacks has projected immense success via digital marketing campaign. First, the company has a huge Facebook following of approximately 147,000 followers. This is a confirmation that the digital marketing campaign for the company has achieved the stipulated purpose. With such a massive following, the company can easily blend with other leading competitors and still maintain an upper hand in terms of sales. Secondly, the company utilizes other social media platforms such as LinkedIn and Instagram. All the aforementioned platforms have adequate following which further indicates that the brand awareness campaign was effective. Not to mention that company has its official website where all products are listed. It is also notable that the company has up-to-date content meant to inform customers on the products they should expect.
As much as the company has established a significant marketing campaign, there are still other bigger brands still commanding and dominating the market. This can be viewed as a downside for Bare Snacks even as the company seeks the top position in the market. In essence, the company needs better and more effective strategies to increase its dominance in the highly competitive market.
Another downside is that the company has limited marketing content. The idea in fostering effective digital marketing campaigns is using fresh and engaging content on various platforms. The type of content posted on the company’s digital platforms is not as engaging as it should. It is also notable that the company has a few negative reviews on Amazon which can be seen as a detrimental projection of the company.
