Beauty for All & The ICON
A singer, entrepreneur, and billionaire.. and now she is a mom!
Rude Boy
When I think about singers who stay on top all time, one of them is Rihanna, a Barbadian pop and R&B singer with fashion and beauty vibes. She earned many awards, including Grammy, MTV, and Billboard. My favorite Rihanna songs are Only Girl and Rude Boy. While I am writing, I listen to her songs and admit that most of her songs never get old.
Gear to Fashion and Beauty Business
She first started releasing her first fragrance in 2011, generating $80 million in sales in the first year. Also, she performed as Creative Director for top companies such as ARMANI, DIOR, and MAC. Until 2017, she launched her brand, Fenty Beauty, offering products made for a broad range of skin tones. Unlike other celebrities’ cosmetic brands, Rihanna focuses on the customers first instead of selling her name, which broadens her target audience. She offers products for women of all colors with 40 different shades of every skin tone and undertones(but now, she has upgraded to 50 different shades).
This is an excellent idea because most beauty products tend to serve a specific group of people and forget us who are BAME; Black, Asian, and Minority Ethnic. Once I first heard about her product, I felt really impressed that she thinks about us, and also glad that now there is a product for my skin tone.
What makes Fenty Beauty successful?
Besides the products that capture women’s diversity, which attracts tons of customers, the price! Yes, the price pulls us to buy or at least to try. As a luxury beauty brand, its concept focuses on high quality at a lower price. When we compare the price between other luxury brands, for example, Charlotte Tilbury foundation, which costs $44, and Fenty’s is just $35. Is this a good deal? As her message, “Beauty for All” (made women feel included). This concept drives Rihanna to the next level. Forbes said she is officially A Billionaire! Estimated $1.7 billion net worth, Rihanna has become the wealthiest female musician in the world.
And now, she is a mom
By the end of January, Rihanna wore a Hot Pink coat with loose baggy jeans, showing off her belly, announcing her first pregnancy. But, she did not let us wait for too long. The next day, Feb 1, she blasted her new campaign, “ICON,” that will land on shelves on Feb 4.
The ICON — a new lipstick collection
“The new Fenty Icon shades are the best-of-the-best neutrals and reds that look gorgeous on everyone and feel so creamy and comfortable,” says Rihanna.
Rihanna shared in her press release that “Lipstick is the instant game-changer.” She mentioned that the shade of lipstick could change her entire look. The products come with seven classic nudes, three bold reds, and soft matte formula containing hyaluronic acid and vitamins C & E for long-lasting and comfortable. Also, they are added with Rihanna’s favorite vanilla-peach scent. Plus, this collection marks Fenty Beauty as the first refillable lipstick, reducing packages for sustainability. So, when you buy the refill, the price decreases almost by half.
Once I first heard about her collection, this made my eyes open. Because these two shades, nude and red, are hard to find the right fit. Some shades look very beautiful on others, but that does not mean they will look good on me. But with her concept, it makes me believe that at least one or two of these shades will look good on me. Also, I need to mention that her post, which provided just the products’ key features, makes me want to try them now.
The ICON collection emphasized that Fenty Beauty insists on offering us a wide range of products that fit all skin tones. It makes me want to engage and try her new collection. This collection recalls me with her message that
“so that women everywhere would be included,”
Which bolds her key message that “Beauty for All.” I feel that she focuses on not only customers centered but also environmentally conscious, leading people to bring the topic to the table. Those are Rihanna’s fans, makeup lovers, sustainable enthusiasts, influencers, and consumers. I believe that this collection is a sharable topic because, first, Fenty Beauty is already in the spotlight known as a luxury cosmetic brand with high quality and affordable price and, second, this new collection also answers the needs of women of all colors.
I am so excited to see her new collection because I saw some swatches showing all the shades and already wrote down the colors I want. Cannot wait to unlock my #ICONENERGY this Friday, Feb 4th!
Cheers!
