“Betcha Can’t Eat Just One”
Does it sound familiar to you, “Betcha can’t eat just one”? Yes, it is Lay’s slogan, used for years. It appeared in a commercial called “Messier, Just One” from Lay’s 13 years ago. From then on, this slogan became well-known and people tended to think of Lay’s when they saw or heard anything about “Bet you can’t eat just one”.
I went to Lay’s website and found it useful for its products categories introduction. The website classified all series of products Lay’s had on the market and contained products details for each item to show their responsibility to consumers. The combination of colors of the website was one thing I would shout out that it is Lay’s. The red and yellow background made me bright for the first impression. I think it would be Lay’s purpose to make people a cheerful mood and have a good experience with them.
However, the website was a simple and traditional official website with company and products introduction instead of an innovative design. One thing I felt interesting about was their recipes page. It included tons of ways to cook creative dishes with Lay’s. Each recipe had a detailed description of what to prepare and how to make with a process video. It reflected the brand personality that Lay’s were not only delicious as snacks but also had alternative ways to eat. The spirit of coming up with the idea to use Lay’s as cooking ingredients was consistent with every new product launched by Lay’s.
One thing I did not like about Lay’s website was that it was not employing a responsive design. From my perspective, the website was lack of a place to have real-time communication with website visitors. They were not using AI to ease conversion and for customer service. I was upset that the website was more like to advertise. The homepage was full of commercial videos. Therefore, I think commercials were their main marketing strategy to deliver their new products.
The content of the website was entertaining and inspiring. Videos on the website were linked to their updated commercials. One called “Joy says what” was creative and interesting, that different categories of Lay’s bags were talking to get attention from a woman who was in a hurry going out. What this video was trying to say was that all Lay’s products were good that it was hard to only pick one of them.
Lay’s website on mobile devices was pretty the same as we accessed on desktop. There was no big difference between both the homepage and detail content. I would say that it would be better to have a slight difference between the desktop web page and mobile version. The difference would attract more visitors to browse the website and discover more about Lay’s. What are your thoughts about Lay’s?
