Boxed Water & Your Home🏙️🌱🏠

Boxed Water has spearheaded many marketing campaigns to benefit their brand. Better yet, they have created a community of people that is strong and passionate. Although they are essentially a packaged water company, they have amazing customer loyalty because of their brand’s devotion to sustainability.

The famous “You Post. We Plant” #ReTree campaign was used to increase engagement on Boxed Water’s socials and also plant trees in National Forests. Boxed Water Planted over a million trees and reforested thousands of acres suffering from wildfires. This campaign officially started in 2020 and since then, Boxed Water has come up with new ways to engage their audience on socials while also staying consistent in having the same goal, to save our planet.

The newest campaigns from Boxed Water are “What’s your tree’s name” and #MoreTreesplease. For “What’s your tree’s name”, Customers are able to name a plant in their home that will correlate to a newly planted tree in one of the national forests. In addition, the #MoreTreesplease campaign is a partnership between Boxed Water and One tree planted. The two brands have come together to bring green spaces to urban cities nationwide. Both of these campaigns have contributed to Boxed Water’s consistency in their messaging and overall brand image.

Now, using their website, you can name your favorite houseplant and “bond with nature in your own home.” All you have to do is fill our your name, your plant’s name, reason for their name, and your email. Boxed Water will then plant you your own personal tree, send pictures to you of the tree, and update you on the reforesting habits of that individual forest.

The #MoreTreesplease campaign has helped more and more people engage with Boxed Water. They are now able to snap a picture of a spot in their city that needs some greenery, post the photo with the location pinned, and tag Boxed Water and One Tree planted. The more photos in that spot there are, the higher the likelihood that there will be trees planted there.

These campaigns have created an even more personal connection between people and Boxed Water. The community especially loved these campaigns because they felt as though Boxed Water was right there with them in their everyday lives, in their homes, and in their cities. Today, Boxed Water has planted 1,408,145 trees and still going.