BOXT Chatbot: A Game-Changer for Wine Lovers and Customer Support
With the development of technology, social media, email, voice search and a host of other communication channels have come to the forefront, and consumers’ access to information has gradually become confusing. In this context, many companies are creating bots to power business.
How does BOXT use Chatbot?
BOXT’s Chatbot is in the bottom right corner of the official website. BOXT only posts messages when the user initiates a conversation. Since there is no forced dialog box popping up, the refreshing interface will feel comfortable when you first click into the page.
We can only see the dialog when we actively tap on the Chatbot icon.
Under the dialog box, it provides a lot of questions that can be answered in a timely manner. We can see that the questions filtered by BOXT are really accurate in guessing the user’s intention. The design of these questions is really based on the user’s needs and purposes, very careful and comprehensive!
I simply click on the icons on the right and get the answers to the relevant questions immediately. To be honest, there are many questions I would not have thought to ask if it had not provided me with these options. After using Chatbot to ask these questions and getting the most professional responses, I have a deeper understanding of the brand and its products. The brand has become even more imprinted in my mind!
Start Customizing Questions
I then started to test BOXT’s Chatbot with some custom questions. It was willing to answer my personal questions only after I provided my personal information and email.
I have to compliment that within a minute of providing my email address, I received an email marketing email from BOXT. My customer information as a potential consumer was quickly captured by the brand! It asked if I would like to start receiving email marketing emails from BOXT, very sweet and warm!
In the first question, I mainly wanted to test whether Chatbot could recommend suitable wine pairings based on the information I provided about the dish or occasion.
In the second question, I wanted to test whether it had real-time information about current offers, discounts and other information about my own brand. It surprised me with its answer!
The result is that BOXT’s Chatbot really intrigue me!
Humanized communication
it will call me Cindy during the conversation, which makes me feel very warm and natural. The cute expressions Chatbot adds when replying also make me feel more happy. Also, Chatbot uses exclamation points appropriately to convey enthusiasm and energy, and I pick up on the positive emotions they convey to me.
Accurate understanding of user intent
In the first reply, Chatbot told me that I needed to wait for a while to receive a reply due to a small team. So I guess BOXT’s Chatbot mixes a bot system with a human customer service representative to give user scenario support. For some complex questions, a human customer would provide me with more personalized answers.
Real-time information access
BOXT can get the latest coupon information in real time, which greatly saves my time and my user experience in finding coupon on brand websites or other channels.
Customized service
After I asked it what wine to drink with BBQ on my birthday, it actually proactively asked my location to help me make a better choice. Instead of using a single answer to deal with me, it provided customized service based on the needs of our scenario.
I believe it will be a big trend in the future
Messaging is a very important marketing process. The dream of all marketers is to build a real relationship with buyers and make them trust the brand. However, for brands, the huge market competition makes brands eager to create more content and send more messages. At the same time, research shows that 71% of people are willing to get help to solve problems more quickly through Chatbot.
And Chatbot is the hot new trend in business, helping to make marketing campaigns more flexible and personal, and ultimately facilitating buying decisions. For customer service teams, basic questions that were once simple will take up 70–80% of a customer’s time.
Now they can free up a lot of time to provide more valuable support to their customers. It is believed that the presence of Chatbot helps companies save money. This is because management can use Chatbots to expand the scope, frequency and level of service. Chatbot must be a more attractive and cost effective solution than signage more service teams.
At the same time, Chatbot has very little nonsense! It can connect and provide real-time assistance to consumers when they need it most, in the most professional capacity. Messaging is a one-on-one interaction between the bot and the consumer. No matter where the consumer is or what device they are using, Chatbot can provide a service that takes the consumer out of the clutter of being tough, sales calls and scrolling content.
The Chatbot industry is expected to reach a projected market size of $3.62 billion by 2030, as well as an increasing number of companies using it as part of their customer service operations. And I’m confident that advancing artificial intelligence and machine learning technologies will continue to drive the adoption of Chatbot technology and bring more life to marketing!
