Brand’s App

Shengyuan Wu
Marketing in the Age of Digital
2 min readJul 1, 2020

The latest version of Macy’s Android and iPhone mobile app is instrumental and made better since it enables users to shop in style for men, women, and children’s apparel. The mobile app is innovative and user-friendly and one can access and shop the entire site anytime, anywhere.

There is a valid reason for customers to download it since it is easy to manage star rewards account, which enables users to take advantage of special offers, in-store savings, check prices, proper list organization and use photo-based snap and shop feature to find apparels quickly.

Macy’s mobile app is well designed with aesthetic values such as a blend of warm and cool colors, quality photos, user-friendly design, font selection, color scheme, and widgets. Moreover, the mobile app ensures the customers are engaged with the brand since it allows them to create style boards and share with friends, get alerts whenever the price drops on the selected items and check out faster with the wallet. The mobile app is worthwhile since customers can shop during regular hours, night, and leisure time with just a few clicks.

The Macy’s app contains all customer needs on their profile and stored securely to facilitate more comfortable and faster apparel shopping at the comfort of their home. The main benefits of the mobile app to customers is that they can shop like an all-star by getting notification for order updates, having early access to exclusive deals and collections, using store mode, managing star rewards, and managing Macy’s credit card and get fashion advice. The mobile app utilizes star rewards loyalty program, which allows members to earn on each purchase and increase brand loyalty.

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