Calvin Klein’s Sensual Simplicity: A Bold Triumph with Jeremy Allen White
Global fashion brand Calvin Klein has launched the first chapter of its 2024 spring series of image advertising. This time the brand invited Jeremy Allen White, a talented chef, to star in the American TV series “THE BEAR”. As soon as the ad went online, it immediately went viral, bringing the brand $12.7 million in media influence in less than 48 hours. I think the success of this advertisement is inseparable from three elements: sexiness, fame, and simplicity.
Sexy
In the advertisement, Jeremy Allen White wears Calvin Klein’s iconic underwear and jumps freely on the rooftops of Manhattan. The sexy interpretation of muscle lines is naturally and casually displayed, showing a sense of physical beauty and strength full of divinity. “You can’t help but look at him.” Netizens also used Jeremy Allen White as the “chef” to respond with puns, “Please accept ‘Yes, chef’ from all over the world” and “This is the most delicious meal. ”.
Fame
Calvin Klein chose Jeremy Allen White, which coincided with him winning the Golden Globe Award and making his Hollywood blockbuster debut, which undoubtedly brought more attention to this event. In addition, the shooting location was specially chosen in downtown New York, the birthplace of Jeremy Allen White. The advertisement fully demonstrates the connection between famous people, brand products, and this charming city, exuding endless confidence and power.
Simple
In the 2024 spring series, Calvin Klein still adheres to the spirit of minimalism. The commercial not only boldly shows off Jeremy Allen White’s strong figure, but also shows the simplicity and sexiness of basic underwear in the purest way. In addition, it creates an atmosphere. Different from the previous black and white tones, the simple and right golden light color creates more layers for the ad.
Overall, Calvin Klein used an independent celebrity image short film to completely present a simple and comfortable lifestyle, creating a confident, free, and powerful brand image. This is a bold and interesting attempt, which well arouses people’s expectations for the next chapter, and is very conducive to consumers further deepening and loving the brand culture.
