Can ice cream collaborate with cosmetics?
MAC Cosmetics has teamed up with the Museum of Ice Cream Singapore to create an immersive experience for makeup and ice cream lovers. The collaboration transforms the museum’s iconic pink space into a candy wonderland featuring MAC’s new collection for the upcoming holiday season called Bubbles and Bows.
Unlike traditional makeup displays at mall counters, guests can try out all the festive makeup products in Instagrammable rooms. The museum’s pink rooms are undergoing a holiday makeover, complete with MAC’s new makeup collection on display. Guests can swatch the sparkly colors of lipsticks and eyeshadows and try out new makeup looks.
The experience includes 14 unique exhibitions and unlimited sweet treats throughout the journey. Creating Instagrammable rooms allows customers to take photos and promote the new items on their social media accounts. Customers who post on Instagram have the chance to play the claw machine and win prizes like lipstick or a Holiday Grand Prize voucher worth $1,500.
Exclusive MAC products are available for purchase, including the Taste of Matte Lipsticks set that comes with an adorable pearl clasp pouch. Visitors can browse the full MAC Bubbles & Bows e-catalogue through QR codes around the exhibition.
In addition to the makeup products, there will be unlimited ice cream treats to enjoy, ranging from raspberry sorbet to pandan-flavored Potong ice cream and taro ice cream sandwiches. Customers who purchase the limited edition MAC Pack Ticket will receive a goodie bag with hero samples and a gift voucher for use at all MAC stores.
The campaign successfully integrated social media by using several influencers on Facebook, Instagram, and Tiktok. As a result, the campaign gained over 20,000 views on Instagram, and many customers posted their pictures in the museum with the new products.
Overall, the collaboration between MAC Cosmetics and the Museum of Ice Cream Singapore successfully created an immersive experience for makeup and ice cream lovers. The use of Instagrammable rooms and social media influencers allowed customers to promote the products and share their experiences with others.
