Can we live without big data?
Everyone has heard big data, however it is hard for us to explain big data in few words. Why? Big data contains in multi industries such as marketing, hospitality, governments, medial and marketing. Big data is everywhere now, but too many people don’t really understand what big data is and what it can do. Even a lot of companies are holding a lot of big data, but they don’t know how to apply it. So let’s see what big data has to do with our lives.
Big Data≠Lots of Data
The IBM analysis the 4 key concepts of big data, which are Volume,Veracity,Volume and Velocity. These factors represent the peculiarity of Big Data. Big Data refers to the huge data group collected from many different sources in a multi-dimensional form. Especially the B2B module, the data may comes from social networks, e-commerce websites, customer visit records, and many other sources. If you compare data to coal mines that contain energy. According to the nature of coal, there are coking coal, anthracite, fat coal, lean coal and so on, and different mining costs are poles apart. Similarly, big data is not “big”, but “useful”. Value content and mining cost are more important than quantity.
Pros and Cons of Big Data
Where are the boundaries between data and personal privacy？
Nowadays, big data is a resource that the government, companies and individuals compete to develop and utilize. With the development of big data technology, integration and transaction become more and more convenient, which also requires updating the awareness of personal privacy protection. In the Internet era, people are used to solving all problems online. At the same time, digitization increases the possibility of data privacy leakage. As a marketer, we have the responsibility to protect our users information and privacy.
What does Big Data mean to marketers?
The process including the concerned pages, published pictures, watched videos through Internet are all able to record. Companies can make full use of these data to precision marketing. Through data analysis, big data can help companies identify users’ information needs and consumption needs effectively and maximize resource integration and application. Big data helps enterprises improve the applicability of marketing, reduce the cost of inventory and investment, and also help companies improve the accuracy of advertising. Under the pressure of the E-commence , traditional companies must transform keep pace with the times and make full use of the value of big data. However, the data through the Internet is hard to distinguish whether it is true or fake. There are fake data in all places,and most of them are intentional. The Internet is creating big data, but in fact, there are a lot of junk data, or even dirty data created to influence people’s decision-making. As a marketer, it is especially important to distinguish the fake data, and try to protect the data environment, creating a reasonable marketing plan to protect the benefits of users and the long-term value of the company.
In the future, big data should be everywhere. I believe that as long as the pace of development continues, the changes caused by big data will drown every corner of the earth.
