Cell-Based Meat? Memphis Meats UX
Have you ever heard of a brand called Memphis Meats? No, I haven’t. What about other people? Maybe some people who live in CA have heard about it.
What is It?
So, Memphis Meats is a company that concentrates on cell-based meat production. Experts select the best type of cell which can self-renew and grow in a “cultivator” by feeding it micronutrients. After 4–6 weeks, the cell will grow to meat and can be harvest and ready to be cooked. This is the very basic understanding of what Memphis Meats does.
Before we make any purchase on a brand-new product, should we do some research on the product or the company? The answer is Yes! Then, what we should look at first? The company’s website, website can show everything you need to know about the company and the product you want to buy. The process involves UX — User Experience.
This is the main page of Memphis Meats.
It contains white and gray color, a dish of chicken salad, and “Real Meat. No Compromise.”. The color combination makes me feel simple but safe. Especially, the slogan represents the meaning of the combination of colors. It brings up a message that people should trust Memphis Meats and give it a chance when they are ready.
If the main page drags your attention, the “Making Meat” page will make you appreciated and it is amazing.
The slogan “We’re committed to producing the best meat in the purest way possible.” can arouse your curiosity about how does it make meats? The company shows in detail and by steps how they make the cell-based meats with visual images. It helps a lot for people to better understand every step.
When you finish reading this, you will finally understand Memphis Meat’s mission and it is so special to others. From another aspect, the page constructs the purpose of education.
On the top of the website, there are three other navigations: About, Press and Careers. The “About” is the history of the company, it helps people to learn more about the company’s story and achievement. The “Press” illustrates what people say and what media or society say about Memphis Meats. The “Careers” involves employment and educational internship opportunities. At the bottom of every navigational page, there is an area for people to build a connection with Memphis Meats, you can either sign up and become a member of Memphis Meats.
The website has no difference between the mobile version and PC version and there is no AI usage. It shows that Memphis Meats does not compromise biotechnology but digital technology. It’s joking! So, from the characteristic we can see that Memphis’s meat contains high quality without any questions, it is safe, delicious and constant.
Memphis Meats’s website illustrates everything you need to know about the company and its products. The company shows the cell-based development step by step with visual images. Also, the connection between the company and customers is very tight. Most importantly, it offers employment and internship on the website. All of these elements can be seen as fascinating messages, we can also say its UX is wonderful and incredible.
