Chatbot are Changing Users Behaviors …

The appearance of Chatgpt gave people unlimited imagination about future user experience and behavior. We know that the Internet has actually changed people’s behavior habits and lives. It seems that in the era when people were using 3G Internet, everyone’s image of the use of 4G is still based on the experience of 3G, and they mistakenly thought that there might only be an increase in speed. But after so many years, the popularity of 4G has given birth to a number of technology companies. And, the product innovations brought by these technology companies have changed people’s living habits and behaviors.

For example, the popularization of 4G networks has allowed the online video to enter the mobile terminal. People could watch videos directly through mobile. The emergence of TikTok is good proof of the improvement of technology, which has led to changes in people’s entertainment consumption. But now, how will the emergence of chatbot change search engines for us? That is what marketers should think deeply about.

Personally, I think Google is the best at finding user intent, algorithms, and user experience because Google has a large number of active users as samples for algorithmic machine learning.

We might know that Google makes a lot of money from search advertising. But now, the emergence of Chatgpt will affect the development of search engines. People can obtain their needs through dialogue with AI, instead of manually inputting their needs on the google search engine.

This is not a small blow to Google’s profitable search advertising. Google must be wary that the emergence of Chatgpt will change the way people search in the past. So what we can see is that technology companies such as Google, Bing, and Baidu have invested a lot of money in the research and development of AI products.

Technology companies all want to take a share of the profits of future trends and avoid being eliminated in this technological advancement competition.

As marketers, especially those who specialize in digital marketing, perhaps they should start looking for new ways out and changes in marketing methods, rather than only focusing on search engine marketing.