Chatbots in customer service

kunjie Xi
Marketing in the Age of Digital
4 min readMay 3, 2021

The changing business environment has created a strong focus on innovation, especially in marketing and engagement of consumers. The need to ensure that consumers have engaged means implementing profitable and cost-effective strategies that modify the level of performance. Technology innovations in the business industry have created a unique focus and improved level of engagement where companies are considering marketing engagement as a significant innovative concept that modifies the change. The underlying relationships describe the productivity and ability to create strong interactions within a given workplace. Customer support has heavily incorporated artificial intelligence as a primary tool for identifying customers’ needs and delivering daily quality updates. However, there have been serious doubts about the effectiveness of artificial intelligence in customer service management. Chatbots have replaced mainly human labor in most businesses. Uber is one of the companies that have significantly integrated chat boxes in their customer engagement.

Uber’s global growth plan has been a significant step, focusing on capitalizing on the significant demand gap within the sector. Because of its wide range of activities, it’s possible to concentrate on the most critical aspects contributing to a good business relationship. Uber’s activities and brand growth have significantly benefited from the integration of cutting-edge technology. The development of a mobile app has resulted in a very successful commitment to company growth. Because of the growing number of smartphone owners, it’s a strategic step in the otherwise sluggish taxi industry.

How the company is using chatbots

Uber Chatbot has been used regularly in shaping the interaction between company clients and the services provided. The chatbot allows users to sign up with Uber with just a click. Customers who are using the chatbot can book a ride on Messenger without the need to download the Uber app. Uber’s API powers the chatbot. The chatbot also allows private chats on Messenger.

Achieving marketing outcomes

The use of chatbots by Uber ensured that the company had a wider client reach while also solving common customer relation challenges. Chatbots are primarily designed to mimic human interactions. As a result, it is simple to substitute human input, resulting in lower human costs for the organization. Chatbots are primarily robots that provide a highly diversified background in which knowledge management is simple and efficient financial management is possible. Many businesses concentrate on implementing better strategies that improve market efficiency while lowering costs. In this context, robotics has become a significant factor in advancing positive elements that promote improvement and effectiveness in knowledge management.

Interesting about the brand using chatbots

Uber is a global taxi app where millions of customers use the app to call for a taxi. The integration of chatbots has presented a broader context where it has been vital in promoting improved outcomes. This is a disruptive strategy within the industry; hence the level of success has been exciting since such colossal influence in the market had not been observed earlier. Having the ability to engage many clients at almost the same time is difficult for human customer care service providers.

Sustainability of chatbots

The sustainability of chatbots within the industry has primarily been a significant challenge considering the greater influence on clients’ emotional well-being. There are some major situations where there are greater elements that seek to build change and broader emphasis on improved outcomes. Chatbots are thought to be inferior mostly due to the information that is transmitted. Chatbots are prone to posting irrelevant content, wasting clients’ time. As a result, these devices are inefficient for chatting. Knowledge exchanged within a chat context must be effectively defined. A better forum must be presented that promotes progress while still providing a more advanced context for beneficial information sharing. As a result, chatbots are unable to organize the current relationships and shared knowledge.

The internet of things encompasses more than just computers and the current phone-computer link. The Internet of Things entails a variety of technological processes that aid in the identification of a more advanced emphasis on better processes that shape change and allow for the effective integration of various types of technology. Implementing these processes creates a well-enhanced framework that allows for a more restrictive assessment of various processes that promote improvement and performance. Artificial intelligence approaches will never completely replace human interaction, except when there is an emotional component.

When people are conversing, the information they share is critical to ensuring that their message is understood. Chatbots are regarded as inferior, owing to the information they relay. Clients’ time is wasted when chatbots post irrelevant material. As a consequence, these gadgets are ineffective when it comes to chatting. Knowledge shared in a chat context needs to be better described. A better medium needs to be presented that encourages improvement while also offering a more advanced context for beneficial knowledge sharing. Therefore, it is imperative to understand that even though the integration of chatbots has improved service delivery and customer relations, there are significant challenges that must be effectively considered to protect everyone.

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