Check out the 5 Facts About Chatbots In Digital Marketing

In digital marketing, chatbot is a computer program or software that automates conversation with a user. They can be programmed with different responses based on what a user chooses or requests.

For example, a chatbot can ask a user which of a business’s services they want to learn more about and provide a response or lead the user to better information based on the user’s choice.

Here’s some facts of how chabots using in marketing.

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Wenjing Gu
Marketing in the Age of Digital
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NYU Integrated Marketing, International Student