Cheetos Vision App: See The World Through Cheetos
Along with the high penetration rate of smartphones, especially iPhone, creating apps has become a popular way for companies to advertise, send message and interact with their customers. Cheetos known by its playful style definitely wouldn’t fall behind the trends. It has created an app called Cheetos Vision, a style transfer A.I.-powered camera that can turn your photos and videos into those carved from Cheetos. You may think, ‘that sounds weird and why would I want to do that?’ For normal people, that does not sound so appealing. But for people who are loyal customers and obsessed with the snacks, this is a fun platform to kill some time and even release pressure.
What Is The App For?
To use this app only three steps are needed: shoot, create and share. First, you take a picture or short video with the Cheetos camera. Second, you wait for a few seconds to let it transform into Cheetos version. Third, you could save it to the album or share it on social media with family and friends. For the user experience Cheetos Vision employs technologies including Artificial intelligence filter, instant transformations and easy sharing.
Its Power
Honestly, I am not a fan of the snacks and the brand. Ten minutes after downloading, I got tired of turning everything into Cheetos and wondered if it deserved the space on my phone. But I admit it is an innovative and amusing app. “The Cheetos brand is always on the cutting edge of playful fun, so it’s only natural we would leverage AI to help fans see the world through a Cheetos lens,” said Rachel Ferdinando, vice president of marketing, Frito-Lay North America. I believe people who love the brand would enjoy more turning themselves into the food they often eat and save the app for daily entertainment. It helps keep loyal customers engaging with the brand and reminds them of their love to Cheetos. Furthermore, the feature of directly sharing the Cheetos creations on social media allows it to raise brand awareness and build brand image to some extent.
Areas For Improvement
Not all reviews are positive. There are some complaints and places that Cheetos could do better. First, the transforming process is too slow. It took a minute to convert a three-second video into Cheetos, which is quite a long time for contemporary people who are used to immediacy. Also, it is a bit disappointing and inconvenient that photos and videos from the phone albums can not be imported into the app. I believe it could attract more attention if Cheetos cooperates with Snapchat and Instagram and adds its filter on these platforms. For the app itself, the user experience is easy to navigate but pretty dull. It would be better if the company could add more playful games or creative function to fill in the content.
