Cheetos Website UX Review — Concise and fun
Cheetos is a brand of cheese puff snack made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948 and began national distribution in the U.S. Everyone knows Cheetos and there was a debate that is health-related concerns, However, it is still one of my, and my people’s favorite snack.
Cheetos’ website UX is pretty useful, considering it showcased its own special products on the landing page- crunchy, puffs, popcorn, flamin’ hot, Fantatixs, simply, and baked.
Plus it showed the new launching products and promotions on the head of the website, it’s very considerable and user-centered.
Chettos’ website’s biggest purpose is to sell more products and let people know about their new products. For example, on the bottom of the website it used a big banner and image-based super links - get social. This conveys the simplest way to promote their products using social media such as Instagram, such as how to seal their package giving the customer's some random knowledge, and advertising their new product, which is common sense. And surely this works for their responsive desgin.
The whole website is very pleasant to use and the design is innovative since the website is very concise and directive but yet using colors matching to its own product and the aesthetic is very cheesy and related to their products. it simply has 5columns and very easy to read for all customers globally. And surely it does shows the brand’s image and personality. A cheesy snake for everyone. And it’s easy to convert.
The whole content is very convincing and not boring. On the website, they showed the 2 commercials that are very fun to watch. And the content is pretty to read so I personally don’t feel like it’s boring at all.
However, I don’t think they are using AI to ease conversion and/or for customer service.
It incorporates the hallmarks of a fascinating message, it provokes Strong and Immediate Emotional Reactions, creates Advocates, and forces competitors to realign around it.
