Choose to Challenge- IWD Impressive Campaign
IWD just started a campaign #ChooseToChallenge. This campaign is asking for people to raise your hand high to show you’re in and that you commit to choosing to challenge and call out inequality. Not only women but also many people participated in the campaign on social media.
Strike the Choose To Challenge pose and share on social media using #ChooseToChallenge #IWD2021 to encourage further people to commit to helping forge an inclusive world.
Although IWD is a non-profit organization, I think this campaign well expresses the attitude of the website. Women can also accept challenges and solve them. Girls can also break the boundaries and dare to explore. To put forward the most authentic and courageous proposal to the world, the new generation of women should dare to break the shackles and firmly go their own way.
At the same time, the attraction of this campaign is that we can find that the image of independent and confident women is more and more popular with the audience in recent years. It also plays a very important role in a marketing campaign.
I believe that when women’s day comes on March 8, many brands will launch campaigns about women’s power.
Nowadays, we pay more attention to women’s rights and interests than ever before, and the brand also highly values women’s marketing, largely because it can promote social progress and promote the public’s awareness of social responsibility. Brands can also use such social trends and topics to establish a positive brand image related to social responsibility, so that the public can pay more attention to the brand and identify with the brand, Of course, we can get more market returns.
Society is constantly changing, and brands are constantly exploring the fit point between women and brand value. At the same time, we should make appropriate strategies according to historical, cultural, social, and other factors. For brands, the power of sustainable empowerment comes from the value that can bring spiritual identity to consumers, especially for women’s marketing. In such an era, only by constantly breaking the traditional paradigm and creating new identities can we win more markets.
The Apple international women’s day campaign is one of the most touchable campaign last year, I am also looking forward to this year’s campaign.
Finally, happy women’s day.
