Clean Juice: How Mobile Application Boosts Customer Loyalty
A loyalty program is a great way to increase customer retention. The research done by Frederick Reichheld of Bain & Company shows increasing customer retention rates by 5% increases profits by 25% to 95%.
Customers love effortless and personalized experiences — and mobile apps can help you achieve exactly that.
Mobile apps enable your brand to communicate directly with your customers and gather relevant data about their buying behavior, which in turn helps build a powerful database and optimize marketing efforts.
Let’s take a look at the newly-launched mobile application of US-based juice bar Clean Juice and tell the story of a loyalty app.
UI Design
Nobody wants to use an app if the interface is poorly designed. An app should be user-friendly from the moment it’s launched. Clean Juice did a good job on the application development. The app fully represents Clean Juice’s fast-growing, health-centric and innovative brand image.
The Clean Juice app allows customers to browse menu items, customize drinks, pre-order, pay, earn loyalty points, and redeem rewards. The overall design is simple but aesthetic. Every time you pay with your account, your rewards will be shown in the reward juice bottle. The “fill-in” animation effect is creative and a pleasure to use.
In-store shopping experience
Apart from being practical in terms of design, a modern loyalty app needs to be of use in the real world, meaning it has to serve a particular purpose in the shopping environment.
Clean Juice App provides customers with personalized, location-dependent product offers and allows the customers to place their orders with a single tap, saving customers’ time by skipping the line. It also didn’t forget about mobile payments which allow customers to buy juices using discount coupons and their loyalty points.
Out-of-store engagement
More than 80% of US customers are more loyal to brands when they participate in dedicated rewards programs. Mobile apps also gather relevant data and build relationships with customers.
The side menu navigation on Clean Juice not only covers the account information and security & help sessions but also provides their social media and contact support which can easily increase the engagement with the users. This is a smart move.
There’s no point in developing a loyalty program that is difficult to join and to participate in. Certain features and functionalities change the way they motivate the customers to stay loyal:
Instant rewards: Rewarding the customers every time they choose your brand over another is a great incentive for them to stay loyal. Clean Juice App offers various status levels for its loyalty program such as green, black, gold, or platinum-based on customer transactions. Each status level offers lifestyle rewards customized to each individual user, including a free one-day cleanse, a gift card to Clean Juice, and free fitness classes.
Recommendations and timely promotions: The front pages on your app is an important owned media channel. The app promotes seasonal products, discounts and “Be Organic” podcast channel powered by Clean Juice.
Shared experiences: By giving out rewards, Clean Juice encourages users to share their accomplishments and rewards using social media buttons or referral codes to spread awareness about their positive experiences.
Conclusions
Launching the mobile app is a mature business decision for Clean Juice. It helps Clean Juice retain customers and keep them engaged with the brand, turning new visitors into lifelong fans, which will only further their rapid growth.
