Competitor to Fishwife — StarKist
As a competitor to Fishwife, StarKist is a well-established American brand, primarily known for its canned tuna. Nowadays, they have expanded their offerings to include a variety of seafood products such as salmon, sardines, and more. StarKist also caters to the needs of consumers seeking ready-to-eat options, offering products like microwavable tuna creations.
Even though StarKist’s digital marketing presence may not be as strong as Fishwife’s, they still have successfully utilized various social media platforms, including Facebook, Twitter, and Instagram. Through the creation of interactive content, they’ve managed to engage effectively with their customers.
All the purchase inks on its social media platform.
Interactive content
- Holiday interactive content
StarKist creatively uses holidays as themes to produce interactive content. For instance, on Independence Day, they shared a video featuring their famous mascot, the shark, asking their followers, “How are you celebrating the 4th of July?” This post garnered significant attention, receiving more than 37,000 views and sparking 52 comments where followers shared their holiday plans.
Similarly, for Mother’s Day, StarKist crafted a video post encouraging followers to tag their mothers and share special wishes. The wishes were cleverly tied to the brand’s aquatic theme with sentiments like “love deeper than the ocean” and “I need you more than fish need water.” This post, too, resonated with the audience, accumulating around 15,000 views.
2. Content connect with hot topic: Chat GPT
Chatgpt as a hot topic in present day society, thus Starkist choose to create content related to it. This approach not only attracted more engagement and attention but also served as an innovative way to convey their brand values. Their post concerning ChatGPT received a significant amount of views, totaling around 49,000.
3.Collaborating with KOL
Collaborating with Key Opinion Leader is one of the most effective way to arise brand awareness and engage customer for purchasing. StarKist collaborated with the popular blogger, EatTravelRock, to create content on how to use StarKist products in various dishes. This collaboration garnered substantial attention, with more than 84,000 views and over 346 comments and replies.
Another successful collaboration was with Erekav, which drew in an impressive 171,000 views and generated over 5,000 engagements. Such partnerships demonstrate the power of influencer collaborations in amplifying brand visibility and customer engagement.
4.UGC Interactive content
StarKist has initiated a campaign using the hashtag #StarKistCreations. With more than 1,000 posts under this tag, customers often showcase how they use StarKist products in their cooking. This encourages user-generated content on social media platforms, where users create and share content related to StarKist’s products.
In conclusion, the success of StarKist on digital marketing to make interactive content on social media platforms would arise brand awareness and engage customer purchases.
