Completely Change Your Digital Marketing Skills With These 5 Steps!

Do you have problems every time you plan a campaign?

Aliyya Firmansyah
Marketing in the Age of Digital
3 min readAug 7, 2023

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You want to make a marketing strategy, but don’t have up-to-date knowledge about digital marketing strategy? Here, I have 5 tips that can help you improve your digital marketing skills!

Source: https://marketoonist.com/2012/04/going-digital.html

1. Connect with Your Consumers Effectively through Email Marketing

Seriously, there’s nothing wrong with reaching out to your consumers through email! Email marketing remains an effective and intimate way to connect to your audiences, it’s like a secret weapon we tend to forget as marketers these days. This kind of strategy still promises to deliver the highest ROI of all marketing channels. It allows us to deliver personalized content, exclusive offers, and valuable insights straight to their inboxes. It’s like having a direct line to their hearts.

2. Captivate Your Consumers with Storytelling in Copywriting

Imagine your audience is leaning into your story and eagerly waiting to hear what happens, amazing right? You know, great copywriting is like reading a story. Copywriting is more than just stringing together words, it’s an art form that can attract your audience. And guess what? One way to do it is through storytelling, which is frequently used in increasing the engagement of campaigns!

That’s the power of storytelling in copywriting. It is not just about selling your products, it is about creating emotional connections — which emotions drive most of what humans do! Through storytelling, you can make your customers feel certain emotions that will lead them to take action such as buying a product.

3. Making AI Your Marketing Best Friend

Believe it or not, AI can be your new game-changing best friend in the world of digital marketing! In marketing, AI can help you process tons of data to predict consumer behavior patterns, generate awesome content using based on algorithms, and be an automated customer service. And get this, AI can help you personalize your messaging like magic and make each customer feel like they have a special bond with you!

4. Create Awesome Contents

Want to know the secret to digital marketing success? It’s all about creating awesome content for your audience! As a marketer, you have to invest your time and resources in producing engaging posts, videos, infographics, and social media content and share useful and educating content.

Not only your content will educate and entertain your audience, but it will also establish your brand as a trustworthy brand in your industry. Great content is like a magnet — once it gets shared, it will spread your brand’s good reputation far and wide.

5. Appear on the Top Page of Google Search through SEO and SEM

In the world of digital marketing, you have to do whatever it takes to be on the first page of Google search! To secure your spot at the top of the search, you have to use two powerful tools in digital marketing — SEO and SEM.

To do so, you have to optimize your website with relevant keywords, high-quality backlinks, and mobile-friendly design to rank higher organically. Moreover, you need to consider investing in paid SEM campaigns to increase your visibility further and drive targeted traffic to your website.

5 Tips to Help Improve Your Digital Marketing Strategy

That’s it, easy right? If you want to know more about tips and tricks for digital marketing, don’t forget to follow this blog and find more interesting article about digital marketing!

See you in the next article!

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Aliyya Firmansyah
Marketing in the Age of Digital
0 Followers

Graduate Student at NYU | Flower Designer | Marketing Enthusiast