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Shopping online has become a significant part of consumption in our society nowadays, so brands need to spend effort on digital marketing. Today we will be discussing five most important pieces of advice on digital marketing.
Paying attention on aesthetic design
What consumers are initially exposed to about a brand is aesthetics and it can have a profound effect on them. If a product is presented differently visually, people may be have different ideas for two brand which will influence their final decision. Humans are sensory creatures.
According to research, the average time on page for e-commerce websites in 2019 is 38 seconds. However, the highest probability of purchase is when a person spends around 50 seconds on a product page. Therefore, when product pages/website pages are designed well, comfortable and appealing, it will be able to get more attention from potential consumer.
Combining discounts and e-mails
First of all, email is not obsolete and even has a great use. But sometimes the emails are ignored, so brand need to improve the email click-through rates. How?
Upon survey, Ninety-one percent of shoppers search for digital coupons before making an online purchase, at least some of the time-32% do so every single time. Also from Google’s study, it finds that nearly 1 in 3 customers are willing to share their email for no incentive. With the right incentive, such as a discount or a free sample, 90% of customers are willingly share their email address.
So more consumers will open emails and place orders because of promotions and discounts, and generally promotional or new product emails work well for impulse shoppers. It’s a great way to attract customers.
Offering livechat on website
According to SuperOffice research, today, more than 41% of customers expect live chat on your website. For customers that visit your website on a mobile device, this number is as high as 50%.
Livechat will provide many benefits to the brand, not only can significantly boost turnover, but also can make the shopping experience better, such as increasing satisfaction and fostering loyalty.
Taking advantages of the influence of social media
Though social media is in newer iterations like youtube, instagram, twitter etc., the influence of social media is huge for digital marketing. It provides brands with the opportunity to interact with target audiences and spread the message. So brands need to utilize this channel as much as possible, for example, they can place more advertisements or run their social media accounts carefully.
Optimizing SEO for Higher Visibility
According to the research, the average click rate for the top search result on Google is 31.7%, according to one study, and the top three search results on Google account for 75.1% of clicks.
There is so much information on the internet. If a customer is completely unaware of the brand or product then they will not consider it all the time when they are purchasing something. Therefore, improving SEO will be more efficient to give the brand more exposure and reach a wider audience.
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