Conquering COVID — How to Armor Your Business
It is a given fact how people have adjusted to the pandemic since 2020. Almost everything had gone virtual, payments made cashlessly, and deliveries — contactless. Unbeknownst to many, companies and businesses also had to adapt and tweak their operations and strategies, along with the consumers, in order to keep up with the time. Not only that, but they also had to increase their reach and approaches — much better than how they were before.
And to begin with, the first thing to consider is: Relevance — how can one’s product be of use for the audience during the pandemic? For instance, if the client’s business is in the hospitality industry, how can they make their business relevant during a “stay at home” era? A client must know how to integrate themselves. For instance, promoting through social media the possibility of reservations and bookings that can be done online, posting photos of the work-from-home ambiance of hotel rooms with strong Wi-Fi connection, limited people — limited noise.
Next, Expanding your Market — everything and everyone is on the internet now. If the client previously resorted to OOH like billboards and some flyers, the market reach will most likely be reduced, since traveling is restricted. Making everything digital — banners and automating email reach is more ideal. Then, Returning the Favor, Offer Discounts — it is not just about you! Business is business but makes it subtle as much as possible. How can a client make their audience feel empathized with? Giving complementary discounts or any form of appreciation for our front liners is one of the huge steps many companies took. Being one of the most overworked, a good way to promote your business, as well as gain audience trust, is to promote discounts — like Fitflop, Nike, and Nike. Content marketing is best used in this case, too. If you notice, these companies’ common denominator is shoes, which can be used by healthcare workers at work. With the content, the company can tell the leverage of their product and how it can be the best fit for the customer.
Another one is Convenience — life has already been hard, and as businesses, it should be our goal to not make it worse. Driving to stores, lack of supplies and contact with people is already risky enough. As a company, they must know how to cater to the audience without them having to risk their health or comfort. Updating websites and SEO into a more user-friendly site will appear as a warm welcome to your audience, it will not trigger the market to go out — or switch brands.
Lastly, Communication – businesses have to empathize. Audit and retract the company’s content and message. Does it relate to the current situation or the people? The client’s message must be timely — in the manner of tone and delivery. Even if it is about selling the product, they must be relatable to the situation of the audience. The more that they relate, the more they think that your brand is what they need.
