Consumer’s Convenience Translates to Convenient Business
In today’s world, a car is not just some sort of transport utility device with no soul and no character.
Much like cell phones are now capable of doing more than making calls, cars can do much more than drive and park. In recent years, the automotive industry has worked hand-in-hand with major technology companies to deliver the most advanced, safest and most comfortable vehicles out there.
Tesla has always been known to surprise its audience, differentiate and innovate itself constantly. It understands the need for encompassing Big data and AI and their essential role in the customization of vehicles as well. The Tesla application proves that cars today are large smart devices.
If you think that mobile apps are solely for brands like Walmart and Bank of America, you are wrong. More and more businesses and industries are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
Tesla’s mobile app lets you get more control over your car from your phone. This makes it ahead of the game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to build their own mobile platform, here are the top ten benefits of going down this path:
1. Be Visible to Customers at All Times
2. Create a Direct Marketing Channel
3. Provide Value to Your Customers
4. Build Brand and Recognition
5. Improve Customer Engagement
6. Stand Out From the Competition
7. Cultivate Customer Loyalty
8. Build A Direct Relationship With Your Customer
9. Give the Consumers Control
10. Staying Relevant and Expanding
Analyzing Tesla’s Application
Application design is something that is almost as important as the brand itself. Tesla understands this. The aesthetics of the application showcase the image/values of the brand, the design also uses the space given cleanly and creatively.
User experience is extremely important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep a user loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your product that are most conducive to business success. Tesla understands this and provides an application that is extremely easy to navigate through and utilize without any glitches.
The design and aesthetics clearly indicate that while creating the application Tesla kept in mind that though they would be designing the product, they weren’t going to be using it and understood what/where/when and how the customer will require their application and ensured that each required feature was included. They got close to their users and understood that — You learn quite a lot from your users and customers, so pay attention! Listen, observe and question.
Tesla understands that we live in an always-on world and that customers expect brands to anticipate and meet their needs in real-time. The introduction of the application, its features, and all the new updates showcase that Tesla is keeping up with the times and providing costumers exactly what they want and ensuring a guaranteed installation from all Tesla owners.
Tesla also now has in-app purchases that are said to play a significant role in its future because it could help the EV maker reach Apple-level revenues. Hardcore Tesla bulls predict that in-app purchases could help turn the 100-billion dollar company into a trillion-dollar one.
The Elon Musk-led company addressed its plans for in-app purchases in its Q4 Shareholder’s Letter. “In Q4, we launched Premium Vehicle Connectivity in the US for $9.99 (plus tax) per month. This enables our customers to stream music or videos, browse [the] internet or see live traffic through an embedded connection.”
“We also introduced in-app purchases, where our customers can buy various software updates, such as basic Autopilot, FSD, Acceleration Boost, and additional premium features. The software will continue to play a growing role in our business model (emphasis ours),” Tesla wrote.
Not only does Tesla understand its consumers but ensures that it comes up with ways to deliver convenience to its customers in every possible aspect — this guarantees its growth in business. As consumers, it does leave us with a thought — more convenient for who?
