Content is your King

Tanvi Rohilla
Marketing in the Age of Digital
2 min readApr 3, 2022
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Content marketing is all about using words that will pique your audience’s interest. Therefore, you are unlikely to believe that approximately 5 years ago, content marketing had little relevance, but now it holds a solid and crucial position in the market. Instead, it has progressed from creating and disseminating information to a full-funnel commercial strategy.

It is now the undertaking of demand generation — the link between brand recognition and lead generation. A content marketing strategy may help any marketer, regardless of industry, bridge the gap. In a nutshell, the aim is involvement. If done correctly, it increases consumer familiarity and confidence by giving content that connects with the target audience — in the appropriate format, on the right platform, and at the right time.

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One attracts someone with expression, and if it blends with marketing, it will come with excellent and engaging content. So think about how it would shift your perspective if I said that simple words hold considerable power to give you knowledge regardless of the business perspective.

Content marketing requires specific techniques that push forward to engage more people in your platform. Your content communicates your point, informs your readers, and convinces them to choose your products and services over those of your rivals. Therefore, many of the essential items you can do to attract clients and generate interest in your business are to provide high-quality content. And how to do that? Focus on content marketing-specific techniques.

Let’s look at the detailed infographics that explain the five content marketing tactics you may use to improve your writing.

Imagine reading my blog, and it leaves an impact or gives you knowledge about something you didn’t know. So my job is done thinking I am making sense (well, I hope I do!) See? Content is the king.

Until next time,

TR

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Tanvi Rohilla
Marketing in the Age of Digital

NYU Grad student || An egalitarian who loves travel, dance, and marketing. || Holds interest in sports, mental health, and art.