Content Marketing for Dummies

A quick guide to one of the most efficient types of marketing in the digital space.

One thing I am is a huge fan of content marketing. When I first started creating my own business, besides all the business strategy, product development, and branding requirements I had to fulfill before launch. The main thing I knew that was going to attract customers to my page, was in fact, content marketing. And believe it or not, I was absolutely right.

Something about fun, educational, and even inspirational content wins the internet everyday. In my case, it drove traffic to my Instagram page that eventually redirected customers to my site. It was then that I learned that good content — actually good, not the random things we can find flooding our social media newsfeed sometimes — can revolutionize brands, set them apart from their competition, and earn their customers loyalty.

Think of famous brand examples such as Wendy’s Twitter (or X) content marketing strategy, or celebrity brands such as Rhode Skin, Chamberlain Coffee and Skims, with beautifully crafted pictures, and aesthetic feel. Or even Canva’s Instagram tutorials on how to use their platform and LinkedIn’s helpful and carefully written learning blogs.

Trust me when I tell you that the possibilities are endless.

Therefore, I present you a short guide to how to create your first content marketing strategy:

And as always, don’t forget that practice makes perfect. The more you evaluate your results, and analyze your audience to give them what they need — the better off your content marketing strategy will be. ;)

Signing off,

Maria