Crate and Barrel VS Restoration Hardware
RH based traditional American furniture, a large number of the American countryside and soft part of the Victorian adornment gimmick, just cater to the today’s society in the whole domestic outfit style about the traditional, relaxed, the demand of rural, delicate, elegant, RH is also currently the United States market, and mature markets around the world, for fresh air in the field of the domestic act.
The user experience when buying online
Recent works display, purchase classification, classic works display, and other modules on the home page directly show Restoration Hardware information in front of customers, so that they can quickly find useful information for themselves. Clear entrance to living areas in the navigation bar, including living room, bedroom, bathroom, kitchen, etc.
Sharing space for customers to display the results of the company’s products, and further attract users to browse the company’s products. On the display list page, there will be an entrance for product introduction. Through this function, customers can watch the final renderings of the solid furniture in the room.
Each part of the above ultimately guides the user to efficiently select the furniture they want, and the clear design of the price tag and the addition of a shopping cart button guide the customer to complete the purchase process quickly.
Restoration hardware APP
I did not find an accurate Restoration Hardware official app on my iPhone. When I downloaded several Restoration hardware APPs at random, they were all very unprofessional, so I had to give up using the APPs on my phone to buy Restoration hardware products.
RH-UX
Service design involves the experience of the whole process of purchase. From the example of Restoration Hardware, we can see that RH not only carefully considers the user experience from many aspects, such as the publicity of the concept in the early stage, the development of the consumer market, the guidance and facilitation of the purchase process in the middle stage, and the delivery service in the later stage but also provides creative articles for daily use. At the same time, special holiday supplies will be provided for various festivals in the United States to improve customers’ experience in various aspects. All aspects of the RH online site are the result of wisdom and hard work. However, the establishment of RH APP lags behind, and it may lose some customers.
