Create My ‘’Comfort Zone’’ On WEB
Seeking a traditional style of interior design mixed with English country style, a bit more farmhouse elements, and some modern features, I found the perfect one to fit my home’s style at Pottery Barn. ‘Yes, this is exactly what I am looking for!’ I screamed in my head while I was navigating their website.
Pottery Barn is an American home furnishings company that devotes itself to provide high-quality, comfortable, and stylish products to consumers. The business places its value on ‘inspire beautiful decorating for every room’ and ‘healthier homes that good for people, good for the planet.’
Have you noticed that?
Click on the brand’s website on desktop, a clean white background with consistent black font leaves me a clean, simplistic, virtue sense. This choice is clever since I think the dominant white color allows site visitors to well receive the information the brand present and maintains consistency. Pottery Barn is excellent for integrating images of dining table in nature, sofa, coffee table and rocking chairs beside pacific coast, and king bed with fluffy, fuzzy bedding in an oasis on the website that creates the cozy, warmth, high-class, and green looks for me. The design has met the brand’s value of protecting and restoring our earth. Additionally, one of the thoughtful displays is that they offer some benefits to attract the visitors with ivory banners on top that are more comforting and attractive. For example, up to 20% off outdoor furniture and click for more. Create the call to action (CTA) helps encourage website visitors to take the desired action and stay engaged in the site. Brilliant!
Likewise, the brand makes their site mobile-friendly which can be easy to view and use on a mobile device. The mobile version allows users to focus on one important feature and function at the time result in providing users to control and limited choice for avoiding users getting too much information. Pottery Barn is spot on, they create a user-centered and delightful function to consumers which, I believe, leads visitors to access the website on the go more and more frequently.
What if you have a further question about items, there is online customer service for you. Start a free design chat, Pottery Barn’s design experts who will be online and ready to help you. A good live chat is important for customer support because it will bring huge benefits for the two sides. For consumers, it is convenient and time-saving, in contrast, for the brand, live chat will increase consumer satisfaction and improve customer retention and customer lifetime value (CLV).
See it! Share it! Shop it!
Pottery Barn supplies all-inclusive home furnishings for demanders. They neatly divide their products into detailed classification so users are able to find their desired items quickly. Kitchen utensil, for instance. Categorizing into dinnerware, drinkware, serve ware, and more. Under dinnerware, it distinguishes into salad plates, dinner plates, bowls, and so forth. I fast discover my wants without any frustration because of the design of the selection.
If you have browsed the Pottery Barn website, then you would notice that they share decorating tips and tricks to help style a home you’ll love. You also can find others inspirations from designers through their Instagram. Using fresh design ideas as content to support customer journey not only provides something of value for consumers but also builds a strong relationship to encourage them to make purchasing decisions and come back time after time. The integration of content and commerce is a good example of increasing traffic to the website.
I feel the Pottery Barn website is useful, usable, and valuable. They incorporate the products and personality of the brand perfectly. If you are looking for upscale home furnishings, check out Pottery Barn’s website here. You can also derive fresh inspiration for ornamenting on its Instagram here.
