Curology: Treat You Personally And Honestly

Curology is a niche skincare brand that meanly treats acne. The biggest difference that makes Curology stand out from thousands of brands is its personalization.

What is personalization in marketing?

Personalized marketing is using advertising messages and products to let customers feel they are unique. When personalizing the product, the brand sends the right message to the right people at the right time.

How does Curology use personalized marketing?

Curology offers custom skin care, especially for those who are prone to acne. In this case, you’re not just putting your routine in the hands of an algorithm. After sharing information about your skin, health history, and photos of your skin, you’re matched with a physician, physician assistant, or nurse practitioner who will select your custom formula. Curology’s formulas contain by-prescription-only ingredients such as tretinoin (a retinoid) and clindamycin (an antibiotic), which you wouldn’t be able to access without having your skin assessed by a medical professional. Getting your hands on Curology products requires signing up for a membership, which starts at $20 per month.

Is it fad or will it last?

Today “personalization” is a very famous concept for brand development. When the skincare market is saturated, brands need to be more responsive to customer needs and customize the products. I believe “personalization” in marketing will always be there and become a trend. This is because everyone wants the best product for themselves. Expect Curology, there are lots of other brands that are beginning to personalize their product. As a customer, I am also looking for a skincare product that is specially tailored to my skin.