Get ‘Clean’ with Daniel Simmons
Nothing fancy, but full of aesthetics, authenticity, elegance, and chill vibes. Today, I will be introducing Daniel Simmons, who I argue is the epitome of clean fashion style in this quickly evolving digital marketing age.
Why Daniel Simmons?
To start off, I would like to say how proud I am to have Daniel Simmons as one of my fashion idols. He has inspired me in various ways, not only on fashion but also on my lifestyle and attitude towards life. As a day one fan(pretty much), it’s great to see how Daniel has evolved. His style has changed from sporty and streetwear to more clean and mature, and he went from making short outfit videos to making aesthetic fashion and lifestyle videos. Daniel also builds up his fan base and personal brand, and he launched his own clothing brand “Daniel Simmons” last year and has had tremendous success since then due to his loyal fan base. Most impressively, he did most of the work by himself, and that really inspired me to continue pursuing my passion in fashion.
Why this video makes me enjoy Daniel Simmons?
This is one of his “London Diaries series” videos on Youtube. It is one of my favorite videos from him that connects with me deeply, and it fits his brand’s overall story and message perfectly. This video shows us exactly who Daniel Simmons is and how he approaches his life with fashionable styles and aesthetics. It is a great example of how he cleverly conveys the message to his audiences and customers through capturing moments of his daily life. It is simple but real, and it helps the people to resonate with the overall aesthetics of the products from his brand.
An elegant continuation? The artistic philosophy of Daniel Simmons clothing Brand
Upon launching his own clothing brand, Daniel also launches this new video series called the London Diaries. It plays a critical role in the evolution of Daniel Simmons and the message of the brand. It is a great digital marketing strategy from him to tell his audiences and his customers that Daniel Simmons is ready to take his fashion insights to a higher level. He used to only make outfit idea videos or pick-up videos that are common among any fashion content creators. However, with the level up of his sense in fashion, he also upgraded the contents that he produced to his audiences, which distinguished himself from the other fashion content creators.
Specifically in this London Diaries video above, Daniel takes us along with him to have a date in London. He showcases his fashion insights, message towards life and relationships, as well as his simple yet elegant brand aesthetics in a seamless way throughout the video. I was really fascinated by the atmospheric and aesthetic contents he delivered, and it helps his audiences(me included) resonate more with the clean, simple fashion world of Daniel Simmons. Content wise, it is very shareable as it could literally be what the audience’s day date in London looks like, and inspirations could be drawn to be incorporated into his audience’s own daily lives.
Story Telling V. Forcing a Message
One of the most impressive element of this video content, or I should say the same for most of Daniel Simmons’s recent digital contents, is the fact that he is not forcing a message into his audience’s head. Rather, he utilizes a story telling, interacting approach to describe his ideal fashion blueprints to his audiences. More impressively, he adds his introspective touches to make the contents even more resonating to normal people who are living a normal life. Many of his viewers/customers aren’t really into the fancy lifestyle and will most definitely not spend thousand dollars on clothes and shoes. Nevertheless, just like how Daniel started his fashion career as a normal guy from New Zealand, most of his audiences find common things through Daniel’s work and stories and are inspired to elevate their fashion style and life.
Attention to details & Exquisite Design Language
This London Diaries video that I select is titled Alone in London, which already captures many of us’ interests, and the fact that it introduces us viewers on how to live a normal day in London in a stylish, elegant way makes it even more intriguing. In the beginning of the video, instead of talking about fashion tips and how he plans to spend the day, Daniel interacts with the viewers through lifestyle questions, and the Jazz music in the background compliments very well to the chic, laid-back atmosphere that is the signature of Daniel Simmons fashion vlogs. He then goes on to talk about the beautiful hidden locations and stores he visits for the day, and most importantly he gives his honest but helpful fashion tips along with his journey of the day.
The high level of attention to details and the elegant way he designs his contents and delivers all help to reflect the Daniel Simmons brand’s design language — “crafted with attention”. Most of the products he puts out in his brand are not statement fashion pieces that catch people’s eyes immediately, just like his video contents, however the elegance and uniqueness of his design language and his attention to details make it hard for real fashion fans to miss out. His digital content and the marketing strategies all complemented his brand message and story very well, making it very cohesive.
To wrap it up…
Daniel Simmons might not be the cup of tea for everyone, but don’t miss out on him if you are looking for inspirations of clean, elegant styles that will last you for a life time. Or maybe you are a fashion enthusiast like me who are looking to build up your personal brand and make a living on fashion and lifestyle, Daniel Simmons’s contents will most definitely help you to find motivation along the way!
PS: Daniel has one of the best “GRWM series” in the fashion game, enjoy :)
