Data Privacy

When the creative digital marketing industry was suddenly introduced by big data, targeted advertising based on data technology began to develop rapidly, and advertisers’ enthusiasm for precision marketing led to a surge in the commercial value of data. But at the same time, the issue of data security and privacy protection is also in front of the public.

Now, the industry may be used to seeing user privacy and precision marketing as conflicting parties, but they are not. When a marketing platform has established a compliant data environment, it can serve the interests of both advertisers and users. Only when the two are better integrated and symbiotic, digital advertising can achieve sustainable and healthy development.