Databases are taking away people’s privacy

With the advent of the Internet age, our life has become more convenient and the distance between people has become smaller. It’s as if we live in a huge global village. But privacy issues have also become serious.The websites and social media sites we log into collect data about our likes and dislikes, and send us relevant ads based on them.It sounds creepy. Google, the world’s largest search engine, is planning to ban third-party tracking of cookies, which may sound like good news, but I also have some concerns.

Banning third parties from tracking cookies may not necessarily be a bad thing for Google, which can monopolize users’ personal information and create its own databases to vertically market to those users.That could be devastating for smaller advertising companies that rely on third parties to track cookies.So I think it’s best for marketers to prepare ahead of time. Perhaps we can consider other more secure ways of accessing consumer information. For example, we can focus our marketing on some social platforms.After all, there are more people using social platforms and more ways to market them. Maybe we can find a way to advertise our products instead of cookies.

The market is always changing rapidly, but for marketers, also should have the judgment of the future market and the ability to control the upcoming risk.