Did you feel satisfied at the very beginning of your trip?
Welcome aboard Cathay Pacific Airways!
Cathay Pacific is no different from other companies when it comes to how important it is to show the public the company's logo and colors. Cathay Pacific’s signature color is peacock blue, and its logo and color have maintained a high degree of consistency throughout aircraft painting, web booking, and mobile applications. The website also boasts a design that adapts to various screen sizes, ensuring a positive user experience on larger displays.
Prioritize user demands and functionality
The site provides simple access to basic functionality such as flight booking, flight status monitoring, and booking management. “Checking in," "Rebook or refund," “COVID-19 updates," etc. are provided as inquiry information around the booking window. This has the advantage of allowing consumers to see at a glance where they may receive and query the most fundamental information, and it also enhances the efficiency of buying tickets.
Cathay Pacific’s mobile application is far more simplified than its official website. I believe that applications emphasize a quicker, more effective, and more convenient experience. After the user puts in where they are leaving from and where they are going, the app will show them different deals. Also, as the image shows, I can always find my reservation within two steps. With a touch-friendly design and clear directions, the booking procedure is suited for mobile devices.
Still struggling with the destination? No worries, we have the inspiration you need…
In comparison to the mobile app, Cathay Pacific’s official website offers a function that consumers cannot resist, namely travel inspiration and ideas for passengers who are still unsure of their journey or have no destination in mind. When I need a break, I always select “Get inspired” from the official website’s experience.
For instance, “the world’s best road trip to take in 2023” is a topic that piques my attention, and Cathay’s official website will recommend the best road trip destinations for me in 2023. In addition, the post gives users a link to a car rental business, which is an extremely convenient and practical service.
Want to “Chat with us”?
Please download WhatsApp or Download the Mobile App…
I believe that Cathay Pacific has room for development in terms of customer service convenience. On Cathay’s official website, there is a button for consumers to contact the airline; however, after clicking it, we are required to download WhatsApp in order to connect with customer support rather than immediately online.
Customers who wish to engage with online customer care must download Cathya’s mobile app and select “Ask Vera” from the menu on the right.
Although the focus of web pages and mobile apps is different, the same thing applies: their service objects are user-centeredly designed. Cathay Pacific's webpage and mobile app have largely achieved their business objective of providing customers with the tools and information they need to plan and book their travels while simultaneously promoting the brand and its values.
