Did you know National Eat Ice Cream for Breakfast Day

Chanakarn Srinon
Marketing in the Age of Digital
3 min readFeb 19, 2023

Hey, ice cream lovers! Did you know that Saturday, February 4th, 2023 is National Eat Ice Cream for Breakfast Day? It’s a day to celebrate the joy of ice cream for breakfast, and what could be better than that? To make this day even more special, Jeni’s Splendid Ice Creams is holding a fantastic event with loads of fun activities for customers to enjoy!

There’s so much to look forward to, including the return of a special flavor for a limited time, Maple Soaked Pancakes. This amazing flavor is filled with fluffy pancake bites and swirls of salted butter and real Vermont maple syrup ice cream. It’s the perfect way to capture the spirit of a beloved morning meal.

But wait, there’s more! The first 50 customers at each Jeni’s ice cream shop will get a free and limited Ice Cream for Breakfast Day Mug. And if you’re a rewards member, you can get 50 bonus points when you refer a friend who makes their first purchase at a scoop shop. Plus, your friend will get 50 points too!

Are you ready for a chance to win an entire year’s worth of free ice cream from Jeni’s Splendid Ice Creams?

Now, for the exciting part. By wearing PJs and taking a picture at Jeni’s shop during Ice Cream for Breakfast Day, ten lucky customers will win ice cream of the year. To enter the giveaway, all you have to do is take a pic in your PJs at a Jeni’s shop, share it with the hashtag #icecreamforbreakfast, and tag @jenisicecreams.

https://www.instagram.com/jenisicecreams/

And that’s not all! Jeni’s has planned a whole range of fun activities for the whole family, including balloons and game pages for kids to color and a curated menu of our favorite breakfast pairings.

This event has been a huge success, with over 8,000 customers joining in on the fun. And it’s no wonder why! Jeni’s has done an amazing job with their marketing strategy, using digital marketing to reach a wider audience via the hashtag #icecreamforbreakfast. They also created a fantastic campaign by launching the flavor and PJ’s event, which aligns perfectly with Ice Cream for Breakfast Day. And to make things even better, they’re not just maintaining old customer relationships but also inviting new customers by giving extra points for referring a friend.

https://www.instagram.com/jenisicecreams/

I can’t wait for next year event at Jeni’s Splendid Ice Creams on National Eat Ice Cream for Breakfast Day! Make sure you follow their brand to discover more intriguing information about ice cream.

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