Did You Know That Maria Sharapova Has a Healthy Candy Brand?
If you’re like me, you have no willpower when it comes to candy. Whenever I buy a bag of sour patch kids or a snickers bar, I end up eating the whole thing in one day and then feeling awful after. Maria Sharapova, a famous tennis player, may have just come up with a solution to my problem with her healthy candy brand, Sugarpova.
My family really likes tennis, so I was curious to learn more about Maria Sharapova’s brand. The brand offers cleaner, more natural candy. They also offer gluten free options as well.
When visiting the desktop site, the first thing that pops up is an animation of lips blowing bubble gum. Beneath it, visitors have the option to sign up with their email to receive free shipping or click the X and be taken to the site. I think this animation fits in with the brand image because one of their most popular products is gummy lips, and lips are present throughout the whole site, and they are even the brand’s mascot. The mobile site looks exactly like the desktop site but is effectively designed for mobile.
The website is really colorful and features a lot of reds and pinks, which I think fits in well with the brand’s personality. When scrolling down on the home page, you can learn a little more about the brand and what products they offer. You can see a list of pages to click on the top of the page on desktop and on a drop-down menu on mobile. This allows visitors to the site to easily find exactly what they are looking for. There are sections for gummy’s, chocolate, and even gifts. There is also a discover section where you can learn even more about the brand.
The website is simple to use, and I feel like it is very-much centered on the user. According to Social Media Today, there are 12 important aspects of a user-friendly website. Some of the characteristics that I think Sugarpova does successfully are mobile compatibility, well planned information architecture, well-formatted content, contrasting color scheme, etc.
However, here are a few things that I believe Sugarpova could work on to make its user experience even better. One of the characteristics mentioned in the article on Social Media Today was to make sure that the website has fast load times. Sugarpova’s site was not extremely slow, but I do feel like it could have been a little bit faster, so this is something that they could work to improve. I also noticed that the site does not utilize chat bots or AI technology to assist with customer service. Since the brand’s primary store is online, it would be helpful if they had this customer service option on their website to answer any questions.
Overall, for a company that is not extremely huge, I think Sugarpova did a good job with their website and user experience. The website is pleasurable to use and look at and you can get a good idea of what the brand’s personality is. The content is educating but not boring.
The fact that there are healthier candy options out there is really exciting to me. I’ve tried a few different brands, but after writing this blog I think I might just go place an order on Sugarpova!
Talk to you soon!
Caroline
