Digital Marketing In 2020
The world is going through a difficult period of the COVID-19 pandemic. At first, countries resulted in closing their boundaries, and this strategy affected only a few persons. However, the situation has accelerated and forced governments to have lockdowns. This move has impacted millions of people around the globe, as well as their income opportunities. The majority have resulted in utilizing digital marketing to make a living for themselves and their families. Digital marketing entails using the internet and the various online-based technologies such as phones, desktops, computers, among others, to promote products and services. In modern times, most people worldwide have access to the internet even though a phone. As such, digital marketers can connect to their potential customers at the right place at any time.
Social media is one of the primarily utilized online platforms, and consequently, it has influenced masses into moving products or services. Digital marketing has attracted global influences to promote such platforms. For Instance, the UK Digital Growth Awards encourages digital marketing and rewards the organizations, persons, and websites that facilitate digital marketing (“UK digital growth awards 2020”). On 16 June 2020, the event was held in the UK, and an influential and respected panel judges all contestants. The organization was formed by various companies that realize the significance of digital marketing in the modern era.
The UK digital growth awards are a significant event, and it has an impact on digital marketing. The organizations and personnel awarded have benefited from digital marketing and motivates them as well as others to utilize digital marketing. Also, the events grant top winning platforms that facilitate digital marketing. Regarding this, the event is interested in websites that are exceptionally creative and helps users in identifying and meeting the clients’ needs. A website can be a new build or remake of an existing site, but it should show well-driven traffic that helps to increase sales. In the year 2020, the awards event recognized the impact of COVID-19 and its implications on businesses. It encourages people to use digital marketing to sell their products and services to maintain social distancing as recommended by the world health organization.
To motivate digital marketer software developers and users, the organizers have another upcoming event in October. The event was announced to be held in Mont calm Marble Arch Hotel in London. The event is organized by Don’t Panic Organisers, credible and ethically organized team, and to include UK Social Media Awards, the UK content Awards, and the UK Biddable Media Awards.
Currently, marketers have a challenging period to predict consumers’ want in real-time. Marketing technology is evolving rapidly, and consumers are correspondingly changing their tastes and preferences. Therefore, it would be irrational for marketers to ignore these changes and assume they will keep track and predictions correct regarding what their clients want. Thus, for effective and efficient marketing, digital marketing connects with their clients vast compared to traditional strategies.
Digital marketing holds many advantages to the marketer and its clients. One advantage is that marketers can attract a considerable number of clients within a short time (Kayumovich and Annamuradovna, 2020). Secondly, marketers can communicate with their clients despite a massive difference in time or distance.
Digital marketing is the modern, efficient, and effective mechanism of communicating to the public on a product or a service. Digital marketing enables marketers to capture vast numbers of potential clients and talk with them faster. The UK Digital growth awards promote organizations to embrace digital marketing and motivate platforms to improve their services and products.
