Digital Marketing Training to Businesses
Currently, very many businesses have shifted most of their activities to social media platforms in a bid to alleviate Covid-19 shutdowns that have negatively affected a lot of businesses. Due to this, Facebook recently introduced a program identified as ‘Summer of Support’ that aims at making available digital marketing training to businesses (Hutchinson, 2020). The digital marketing program will consist of a six-week series of educational courses that will be useful in the provision of support, information, insights, and critical tips, mainly for small and medium-sized businesses.
The program will be vital, as it will provide businesses with ideas on how they can promote their businesses through online platforms. The program will involve interviews with business specialists who will equip participating individuals with skills and abilities on how to market products online. The main critical elements of the program will be “The changing world, resilience, reinvention, re-emergence, customers and commerce, and community” (Hutchinson, 2020). All these key elements provide businesses with insights on how they can overcome the challenges they are likely to face while promoting their activities to the public through online platforms.
For businesses to strive during this Covid-19 pandemic, it is paramount that it understands how to respond to the pandemic. That way, it can quickly discover approaches that will convert setbacks to opportunities. Any business should be ready to embrace reinvention, as it will provide it with a chance to re-emerge successfully into the market (Hutchinson, 2020). Customer-focused methods conveniently assist businesses to remain as assets during uncertain times. A business should also identify ways through which it can give back to the community. Crucial enterprises ensure that the community remains strong and flourishes all along. All these considerations will prove critical in helping businesses maximize their digital efforts.
Reference
Hutchinson, A. (2020). Facebook Launches’ Summer of Support’ Program to Provide Digital Marketing Training to Businesses. Social Media Today, 23(6). Retrieved from https://www.socialmediatoday.com/news/facebook-launches-summer-of-support-program-to-provide-digital-marketing/580397/
