Disney gets a #fyp on TikTok

Felecia Foster
Marketing in the Age of Digital
3 min readOct 30, 2023
Disney 100 partnership photo with TikTok

In a big celebration of Disney’s 100th birthday, the famous company has teamed up with TikTok to make something special for Disney fans. This is a unique partnership that combines Disney’s magic, stories, and memories. There are exciting things in store, including exclusive content, fun quizzes, and collectible cards. Let’s take a closer look at this one-of-a-kind experience that’s going to make Disney even more awesome on TikTok.

The Team-Up

Nicole Iacopetti, who looks after content at TikTok, is super excited about this partnership. She says, “We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else. We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content.” This partnership is all about celebrating Disney’s huge impact on entertainment and families all around the world.

Asad Ayaz, who is the Chief Brand Officer at Disney, is thrilled too. He talks about how Disney has been a leader in telling great stories for over 100 years. This new TikTok experience is like a continuation of that legacy. Disney’s stuff on TikTok has been viewed over 240 billion times, showing that people love to hang out on TikTok and share their favorite Disney moments.

Landing Page for Digital Collectable Card Game

The Disney100 Hub

Starting from October 16, Disney100 on TikTok is inviting fans to jump into the Disney world for four weeks. People all over the world can join in, and it’ll show off Disney’s huge collection of content. If you’re a fan of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and more, you’re in for a treat. You’ll get daily reminders of why you fell in love with your favorite Disney stuff.

People who love Disney come to TikTok to celebrate classic movies, heroes from the Marvel world, and newer hits like “Encanto.” TikTok is where fans get creative and make fun videos that capture the Disney spirit. With over 150 million followers on Disney’s TikTok accounts, there’s a lot to look forward to, including exciting moments from ESPN, exclusive peeks from Disney Parks, and educational stuff from National Geographic.

Musical Magic: Disney100 Playlist

In addition to the fun stuff you can do, TikTok is putting together a special Disney100 Playlist for the community. This playlist will have some of the best-loved songs from Disney. From classics like “Cinderella” and “The Lion King” to upcoming songs like “Wish,” along with hits from “Toy Story” and “High School Musical,” this playlist is going to be a treat for Disney music fans.

Disney100 Official Playlist

Disney: A Big Deal on TikTok

Disney has had a big impact on TikTok’s culture. It’s been entertaining people, sharing exciting sports moments from ESPN, and bringing people together through short videos. With this new partnership, Disney is not just celebrating its history; it’s also becoming a TikTok Pulse Premiere publisher. This means that advertisers can put their ads next to the best entertainment and sports content, only from Disney, on TikTok’s For You page.

The partnership between Disney and TikTok for Disney’s 100th birthday is a sign of the lasting magic of Disney’s stories and characters. This special experience will make Disney fans feel even closer to their favorite stories and moments. With a global reach and a ton of content from different Disney brands, this partnership is going to be an awesome celebration. Whether you love the classic Disney tales or the latest creations, Disney100 on TikTok is going to take you on a magical journey filled with stories, fun, and treasured memories.

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Felecia Foster
Marketing in the Age of Digital
0 Followers

I'm a musician on a journey to explore artist promotion, record label strategies, and music's marketing magic while also discussing general marketing practices!