If you are a brand, here is everything you need to know about Social Media

With the development of technology nowadays, social media is a big thing. When we meet and connect with new people, we immediately ask to follow their social media, as it reflects a lot about that person (read my previous blog on this). With 80% of the US population going on social media, as the audience, we actively select to follow and engage with content that is interesting, entertaining, and, of course, quality.

As a brand, the question is not about whether your brand should go on social media or not. Social media is indeed the top tool to increase your brand awareness and stay top of consumers’ minds. The real question is:

How to attract and engage the audience through your social media page?

In order to answer the question, you need to understand consumers’ discovery journeys and their motivations. And if you are a brand (in which everyone is your own brand), here is everything you need to know about Social Media.