DO WE STILL NEED TIKTOKERS?
TikTok launched their new AI-powered virtual assistant — TikTok Creative Assistant. This AI tool support video creation journey including brainstorming ideas, understanding best practices, uncovering trends, and finding inspiration.
Creators can now access trending insights on TikTok more easily; for instance, “Weekend Vibes” hashtags emerge prominently. Hashtags are widely utilized and integrated into the algorithms, creating a positive feedback loop for AI tools: the more data it receives, the more powerful it becomes.
For creators, generating content ideas can be tedious, especially when posting consistently. This is where the Creative Assistant proves invaluable. Not only does it provide algorithmic hashtags and ideas, but it also incorporates marketing strategies such as highlighting unique selling points (USPs). TikTokers are evolving into marketers themselves.
In terms of ad content, the Creative Assistant can outline key features, emphasize the “why should the customer care” aspect, and showcase “before and after” results of products, making such content efficient and effective.
As we see what the creative assistant could do, it leaves me wonder: DO WE STILL NEED TIKTOKERS?OR CONTENT CREATERS IN GENERAL?
I’ve been following Damon Dominique, a travelling and language content creator, since 2017. I was studying French and found their “€20 in Paris vs $20 in New York” series informative but also fun to digest. In a recent YouTube video, he talked about “Why I don’t post anymore?” and provide a narrative from a (successful) creator’s prospective.
He talked about “Copy and Paste Culture” which on the one hand, yes, it generates the so-called “trends” on social media and hypes up products and such, but on the other hand, it is disgraceful for genuine content creators who sparks ideas from their identity and experiences. With AI, the situation will only be worse. If you have one great ideas that “luckily” picked up by algorithms and models, then your original content might end up on the “creative assistant deck” and being copied by others without consent. Well, now your ideas and contents are considered as “public knowledge”. Not copyrighted. Sorry. Yes, everyone can be creators, but what is creation now?
If AI can take people’s place for writing scripts, generating videos, and monetizing contents, then people can finally do art.
Apart from CREATION, we need to talk about LONELINESS.
On the High Low with Emrata, she talked about “Why are we so f’n lonely?” In the age of internet, we feel over-connected with strangers. We have insights to strangers’ life through TikTok, Youtube, Instagram, and any other social platforms. But social media IS the antithesis of intimacy and the epitome of vulnerability.
What if AI takes a bigger part in social media? What if AI becomes the content creator that has millions of followers? What if AI is the creative suite for human beings?
Then will we be lonelier?
We rush to the internet hoping to feel connected, but we are alienated by all means.
Then, where are we heading?
“I LIKE REAL LIFE.”
Joanne Tombrakos shared her experience with the digital world and technology. The least we want from the internet, the creativity, and the strangers we met on social media are ditching the real life we have.
Do you remember the last time you have dinner with your family and not scrolling down TikTok shorts? You hang out with friends without taking pictures and posting them on Instagram? You take a 30-min subway ride to see your lover instead of chatting online?
Have we lost it? The real life?
Should we embrace AI? For making things easier? Or should we satiate the normal, complicated, and real life?
The choice is yours.
