Do you know these five important things about digital marketing?
Some concepts about digital
Because of the new coronavirus, people cannot go out. Therefore, in many campaigns, digital marketing has become the primary promotion method chosen by many companies and individuals.
Also, if you have been following my blog, you should know that I have been learning about digital marketing recently. After one semester of study, I think I have learned a lot of new knowledge in digital marketing. Now, I want to share with you the five most important basic concepts.
Click the video below to learn about digital marketing with me!
If you can’t watch the video above, don’t worry! Let me briefly introduce to you the five things I think are the most important!
Five key concepts
#1: There is no digital strategy, just strategy in the digital world!
#2: Content is core. Content is fire, social media is gasoline!
Good content should include Useful、Relevant、Engaging、Educational and Entertaining.
You can combine the current important trends of the coronavirus and publish news related to your brand.
#3: Mobile is more than a platform.
Mobile can be: primary search tool、real-time interaction、in-store geo-targeting、mobile payment、loyalty app and gaming.
Because people are at home, it may be important to develop more app functions, such as games, to increase the frequency of consumers using apps!
#4: The best place to hide a dead body is the second page of Google search
So, it is important to improve SEO. These are some good ways to improve SEO: Onsite checklist, Performance, Security, Investment and Great content.
Think about what people are concerned about recently? Is the content that people care about related to the brand? If there is a connection, try to publish related articles on the website!
#5: Data is meaningless until interpreted in story form
All the technology in the world means nothing without intersection of humanity. The goal is to turn data into information, and information into sight.
I believe that during this time, consumers will leave more traces of data than usual. What does the data represent? Try to tap the meaning behind the data! Even if we can’t face each other in reality, we can complete the conversation from human to human online!
Because of the development of the coronavirus, most people can only work and study at home. This is a good time to develop digital marketing! I hope my sharing will help you! If you have anything you want to share with me about digital marketing, please talk to me in the comments section!
I look forward to your sharing!
