Do You Know Your Data Is Being Stolen

Xiaoyu Yao
Marketing in the Age of Digital
2 min readJul 27, 2020
https://www.kbisp.com/don-t-let-facebook-scandals-scare-your-business

No matter the Facebook scandal in 2018, or Tiktok’s dispute regarding the relationship with the Chinese Government, both of them point to the user’s privacy in the era of big data.
Nowadays, customers have to trade in the access to their personal information for the benefit of the website or applications. For instance, before you have access to your ebook, you have to sign up first. In the process of registration, your data has been acquired constantly.

https://itchronicles.com/security/how-to-protect-your-personal-information-online/

In return, the tech giants are able to improve their services based on your personal information and your preferences. It is obviously impossible for tech giants like Google and Facebook to be powerful and without your personal data. Last day, I searched ‘Fried Chicken’ via Google’s powerful searching engine. When I opened my Facebook this morning, Popeyes was in the advertisement section for the recommendation. This is a simple example of how companies improve their services based on your preferences. The money companies earned from prom personal data could make up for the cost for the server and labor cost.

https://www.govtech.com/security/Medical-Center-Thwarts-Cyberattack-Investigates-Data-Exposure.html

However, when it comes to data privacy, nothing is more important than it. As tech giants, they should take responsibility for keeping the data safe and private. It is the unwritten commitment between the companies and their users. To put everything into a nutshell, it is relatively fair and reasonable that companies make money on individual’s data. Users could enjoy better services with the help of big data. Nevertheless, the privacy of data ought to be the greatest concern to the users and as companies, they should always put privacy in the first place. Plus, to reach the win-win stage, the usage of data for unethical and criminal purposes should be strictly prohibited.

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Marketing in the Age of Digital
Marketing in the Age of Digital

Published in Marketing in the Age of Digital

thoughts and reflections on digital-first marketing from NYUSPS Integrated Marketing Grad Students

Xiaoyu Yao
Xiaoyu Yao

Written by Xiaoyu Yao

China | Digital Marketing | The best marketing strategy ever: CARE