Do you want to know what “suspicious stew” tastes like?
Do you want to know what “suspicious stew” tastes like? As a player of Minecraft, I want to know!!!
I guess some people must be unfamiliar with “suspicious stew” or “Minecraft.”
Quick introduction: In Minecraft, “suspicious stew” is an in-game food item players can eat and get a specific effect. However, you can only tell what effect you will get if you consume it. That’s why it is called suspicious food.
The BIG news is we have the chance to know the flavor now!!! Two weeks ago, Pringles announced the launch of their latest flavor, a first-ever Pringles x Minecraft collaboration, Pringles Minecraft Suspicious Stew.
Seeing a classic snack collaborate with a game surprised me, especially since I am a Minecraft player and Pringle lover. Therefore, I want to share more details with you today!
Pringles x Minecraft collaboration
Not only launching new flavor of Pringle, but there are also some events coming up with
#1 Get your FREE 350 Minecoins which can use in game when you buy Pringles Minecraft Suspicious Stew.
#2 In game, you also can use digital Pringles Minecraft Suspicious Stew to decorate your playground.
#3 Pringle isn’t the only recent food-related Minecraft collaboration. In March, Kellogg’s announced the new Kellogg’s Frosted Flakes Minecraft cereal. They gave the cereal kind of Minecraft’s pixelated block look!
Gaming Marketing Trends
According to Newzoo, there will be 3.07 billion gamers worldwide by the end of 2023. Growth is consistent, with an average 5.6% YoY increase. Gaming also becomes part of more people’s lives because of Covid-19.
User-generated content (UGC) has always been meaningful and famous in the gaming industry.
The most well-known UGC-based game is, without a doubt, Minecraft, which has sold over 200 million copies to date. This makes it the best-selling video game in the world 11 years after its initial release.
Therefore, Pringles is wise to pair with Minecraft to launch new flavors in the natural and digital world.
#1 High reach: Pringles and Minecraft have a vast user base.
#2 Connect with consumers naturally and digitally: Users can enjoy new Pringles flavors when playing Minecraft and use this in-game food item to replenish energy.
#3 Attractive incentives: who doesn’t want free coins in the game?
#4 Authentic: According to a Stackla study, consumers are 2.4x more likely to find UGC authentic than branded content.
Finally, I want to say one more thing. Pringles is packaged in a can, so I no need to dirty my hands while holding cookies which is convenient when playing games!!!!
I will say Pringles got me! Let’s try it today!
